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PerlaRose – Heather Rieder
Heather Rieder

Perla Rose Beauty

Perla Rose is a Latina owned beauty brand with a mission to create clean, non-toxic, highly pigmented, full-coverage and long wearing makeup products.

Services: Branding & Identity, Packaging Design.

Agency: Front Row
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Challenge

To elevate the brand’s identity to reflect feminine luxury and elegance, aligning with its name—Perla, meaning "pearl" in Spanish. The refreshed visual language centers around a refined brand mark featuring petal forms that embrace a central pearl, symbolizing beauty, strength, and grace. Bold and vibrant imagery showcase the richness and high performance of the highly pigmented, full-coverage products, creating a dynamic contrast that celebrates both elegant sophistication and powerful self-expression. 
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Heather Rieder
Senior Visual Designer

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