Personal Care Innovations
Redefining beauty manufacturing, Personal Care Innovations offers agile manufacturing solutions for brands at every stage.
Services: Branding & Identity, Web Design.
Agency: Front Row


Challenge
With innovation at the essence of their identity, Personal Care Innovations' objective was to differentiate themselves among competitors and appeal to up-and-coming indie brands as well as established luxury brands.




A Modern Approach
The final logo for Personal Care Innovations captures the essence of the company’s creative spirit and forward-thinking approach to beauty product manufacturing. The flowing forms of the logomark symbolize movement, agility, and flexibility, reflecting the company’s ability to adapt, innovate, and respond quickly to evolving trends and client needs. The result is a visual identity that feels both modern and dynamic, aligning with Personal Care Innovations’ reputation as a flexible, collaborative, and visionary partner in beauty product development.


Heather Rieder
Senior Visual Designer
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