Surface Hair Website
Surface is a haircare brand that was founded with a deep passion to develop superior, natural and organic products that respect personal health and the Earth.
Services: Web Design, Digital Design, Motion Design
Agency: Front Row
Challenge
Focusing on seamless user experience, create an inviting, engaging shopping experience, and ensure the website is easily navigated and optimized for conversions to boost sales. Educate the user of Surface Hair’s product benefits, while keeping branding consistent across all pages.
Intuitive navigation and search functionality were prioritized for Conversion Rate Optimization, and clear Call-to-Actions are prominent and enable the user to add to their cart with ease directly from any page. Clear, hierarchical navigation helps users quickly find what they're looking for without feeling overwhelmed, making product categories easy to access. Customer reviews and other trust signals are displayed throughout the website to reassure users and further increase conversions.
Product pages are optimized with high-quality images, detailed descriptions, and customer reviews to help potential buyers make informed decisions. Personalized product recommendations are utilized within the buy box to encourage cross-selling and upselling with related products. Product studies and usage comparisons are also added to increase trust and highlight product efficacy.
Heather Rieder
Senior Visual Designer
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